How does Search Engine Optimisation work?

What is SEO? Search engine optimization (SEO) refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines. SEO is part of the broader topic of Search Engine Marketing (SEM), a term…

The Winning Pitch

The key thing is to know your audience. Write your story in tweet form. The objective is for the investor to say, “I am interested.” Your presentation should be customized depending on who the audience is and the medium through which they will receive it. If the presentation is for an investor who will be receiving it via a monitor such as a tablet or a computer, then your presentation should be self-explanatory, clear, and concise in a bullet format that is easily digestible. Let’ press onto this 14 step guide to creating a winning pitch: